AI Makes My Personal Brand Stronger

Using AI doesn’t make your personal brand less authentic. It makes it more efficient—and honestly, more sustainable, avoiding less burnout and writers block.

I admit it. I use AI every single day. Not to replace my voice, but to help me get clear, stay consistent, and save time. If you’re building a personal brand while also managing a business, a team, a job, or a family (or all of the above), AI isn’t just helpful, it’s a game changer.

Here’s how I use it—and why I think more people should be talking about this.

I use AI for research

Before writing any blog, newsletter, or LinkedIn post, I start with research. Tools like Perplexity help me find credible data fast without getting sucked into endless tabs or outdated content. The platform cites its sources (something ChatGPT doesn't always do), which helps me build content that’s rooted in facts, not fluff.

With over 10 million users as of early 2025, Perplexity is becoming the go-to research tool for marketers, creators, and content professionals. You can also dump multiple reports into the tool and it will create trends, summarize key points and analyze gaps, giving you the opportunity to generate content you may not have thought of before.

I use AI to get unstuck

When I don’t know where to start, AI helps me move forward. I use ChatGPT every day—not to write for me, but to help organize my thoughts and get ideas flowing. Whether I’m drafting a blog, planning my weekly content, or brainstorming a new angle for a post, ChatGPT helps me build a structure I can then shape and personalize.

I’ll often drop in a rough idea or ask for a framework—something like, “Can you help me create a five-part LinkedIn series about personal branding trends?”—and in seconds, I have a working outline to build on. It gets me out of my head and into action, especially on days when writing feels harder than usual.

According to HubSpot’s 2024 State of AI report, 73% of marketers say AI tools help them generate ideas and improve creative workflows—and I agree.

It doesn’t mean everything I post is AI-generated. It just means I’ve got a thought partner I can rely on to help me move faster, work smarter, and stay consistent.

I use Canva to build visual content (and most things really)

When it comes to visuals, I absolutely love Canva. I use Canva to create social content, especially for Instagram and LinkedIn. The pre-built templates, easy drag-and-drop editing, and brand kits make it easy to stay on-brand without needing a graphic designer.

Canva now has over 170 million monthly active users, and its AI tools like Magic Design and Magic Resize are changing the game for content creators.

I even use Canva to create labels for envelopes, cards for my daughter's 18th birthday, graduation posters, you name it, I’ve probably created it in Canva.

I'm just getting started with Zapier

I’ll be honest, I’m still learning the ins and outs of Zapier, but I’m already seeing how powerful it can be for automating repetitive tasks. It connects your apps and moves information between them automatically, so you don’t have to.

You can create workflows (called “Zaps”) that do things like:

• Automatically post your blog to LinkedIn the moment it’s published
• Save Instagram posts to Google Drive or Notion
• Add new newsletter subscribers to your CRM
• Send Slack alerts when someone fills out a form

Zapier integrates with over 7,000 apps and automates more than 2 billion tasks per month.

As I explore ways to use it in my content and branding systems, I’ll share what I learn. If you use it, would love to hear your tips and tricks.

I read Superhuman every morning

If you want to stay current with the latest AI tools, juicy insights, helpful productivity tips, useful prompt suggestions, and real-world use cases, I recommend subscribing to the Superhuman newsletter by Zain Kahn.

My Final $.02

AI doesn’t remove authenticity—it gives you back time and headspace to focus on what really matters.

You still have to show up, tell the truth, and connect with people in a way that feels real. But you don’t have to do all the heavy lifting alone.

That’s the balance I’m aiming for, and honestly, it’s working.

What about you? Are you using AI in your personal brand strategy yet? I’d love to hear how it’s working (or not working) for you. Drop your thoughts in the comments—or message me directly.