Insights
Thinking from both sides of the work.
Marketing strategy and thought leadership from Jennifer, and notes on creative production and the creative industry from Simon.
Studio articles
Drive a Thousand Elements From One Control: Procedural Cinema 4D for After Effects Artists
How After Effects artists can replace repetitive keyframing with procedural systems in Cinema 4D: Cloners, Effectors and Fields driving hundreds of elements from a single control.
Read on ProVideo CoalitionFrom a Rough Sketch to Your Counter
How a spark of an idea became a set of acacia cutting boards unlike anything else — and everything I learned along the way.
Read the articleAI Makes My Personal Brand Stronger
Using AI doesn’t make your personal brand less authentic. It makes it more efficient—and honestly, more sustainable, avoiding less burnout and writers block.
Read the articleThe Joshua Tree Guide to Building a Strong, Authentic Brand
Last weekend we were in Palm Springs visiting some friends and soaking in some much needed sunshine (if live in the PNW, you haven't seen much of it lately). On the way there, we drove…
Read the articleThe Power of Community in Personal Branding
Last night, I was surrounded by some of the most brilliant, business-savvy women I know—women who have stepped away from the corporate world, in one way or another, to build something of…
Read the articleYour Personal Brand Is Built on the Value You Share
Last week, my article on how corporate brands should be investing in executive personal branding, received several comments about what to say to an executive who is apprehensive about…
Read the articleLead with Love: A Leadership & Personal Brand Imperative
We’ve all had managers who didn’t lead with love—leaders who ruled with intimidation, micromanaged every detail, or failed to create a safe, supportive work environment. And we’ve seen the…
Read the articleThe AI Market We’re Overlooking: Snapchat AI & Gen Z
The other night, I had an interesting conversation with my high school daughter about AI—specifically, how she uses it.
Read the articleHow to Use Your Personal Brand to Drive Thought Leadership
In today’s dynamic business landscape, business leaders aren’t just captains of industry – they are influencers, thought leaders, and brand ambassadors. Your knowledge of your industry…
Read the articleA series by Jennifer
The LeadHERship Collective.
Jennifer's weekly Substack on work, reinvention and building something of your own. The articles live on Substack, where you can read and subscribe.
Apparently, Even the Good Stuff Is Exhausting
Why a life full of work you enjoy can still leave you exhausted, and the simple rule of resting when you are tired instead of waiting to earn it.
Read on The LeadHERship CollectiveMy Brain Has 37 Tabs Open. One Is Considering Feet Pics.
A funny, honest look at a brain full of ideas, and the case for giving an idea some breathing room before it turns into an obligation.
Read on The LeadHERship CollectiveI Was Relieved to Get Laid Off. Here’s Why I Didn’t Start Over.
What came after leaving a long corporate career: a year to recover, then a business built on the relationships and experience already earned, with three questions to ask before starting over.
Read on The LeadHERship CollectiveWho Made These Rules Anyway?
Why Jennifer is editing, not deleting, the life she has built, and the unwritten rules she followed without ever choosing them. The launch post for The LeadHERship Collective.
Read on The LeadHERship Collective