Work / Robotics
Bringing robotics to a wider developer audience.
How we worked with the robotics business of a global technology company across strategy, messaging, partners, media, events, executive voices and video, as one connected program.
01The challenge
Developers were excited that a global technology company was moving into robotics, and they wanted to learn more. But that excitement lived in the rooms where it happened: a workshop in one city, a hackathon in another, a booth at a conference. The challenge was awareness and engagement: how to carry the energy of hands-on events out to a much broader developer audience, and give them a reason to explore the software and the technology for themselves.
02 · The approach
One plan, six strands.
We built the marketing strategy for the robotics business and connected everything that followed back to it. A developer meets the same message in a post, a podcast, a workshop or a film, because it all comes from one plan.
Strategy and messaging
The marketing strategy for the robotics business, and the overarching messaging now used across its corporate robotics pages.
Customer stories and technical content
Customer stories, use cases and technical briefs, developed with the company's partners.
Partner co-marketing
Co-marketing activations with partners: blog posts, podcasts, joint demos and a shared presence at events.
Media
Paid media placements that landed podcasts and sponsored articles for the business's executives.
Events and community
A complete event strategy: industry events, a presence in robotics communities across North America, and hackathons developed and supported globally. We plan the strategy and the story; the client's teams run the event on the day.
Executive thought leadership
Weekly LinkedIn thought leadership for two of the business's executives, written in their own voices.
03Bringing the events to life
Every event became content. From the footage of each workshop and hackathon we produced short, social-first videos: a recap of the day, motion-graphic explainers that make the technical ideas clear in thirty seconds, and short interview cutdowns with the developers who were there. Recaps and explainers were finished in both landscape and vertical, everything was captioned for sound-off viewing, and every film ended with a clear next step for developers who wanted to learn more.
Across five events in North America, that came to more than 50 finished videos, from one consistent visual system: a shared look, animated diagrams, and 3D robots built and animated in house for the end cards.
We script, edit, animate and finish in house, so the strategy and the picture never drift apart. The robots and end cards shown here are our own renders and our own versions of the end card.
04 · What we made
Robots, built in-house.
A selection from the library of robot scenarios. Each is a single task, in the same visual style, so any new robot looks like part of the family.
04 · What we made
Made for the feed.
Every film closes on an end card. We designed it as a template, a robot, a headline, a web address and a logo slot, and finished it for vertical and landscape feeds.
05What it means for clients
Complex technology is easier to engage with when strategy and creative come from the same place. One boutique agency can hold the plan, the message, the partners, the events and the finished films together, so every piece points the same way. If you have a technology story that deserves a wider audience, we'd like to hear it.