StellaGene

Work / StellaGene Products

  • Owned venture
  • Brand positioning
  • E-commerce
  • Creative content
  • Amazon marketplace

StellaGene™ Products: a brand built from an idea.

Our own consumer-products venture is where we put strategy and creative production into practice, with a real product, real customers and live channels.

The three Kitchen Trilogy boards laid out as serving boards on a Thanksgiving table, seen from above
The Cutting Board Kitchen Trilogy: From the Sea, From the Farm and From the Garden.

01The idea

The venture began with a simple challenge: bring design character and everyday practicality together in objects for the kitchen and home.

The first product is a book-inspired collection of three coordinated wooden cutting boards, designed to look at home on the countertop as well as serve a practical role in meal preparation.

"In August 2025 I opened Photoshop and made a very rough mock-up of an idea: cutting boards that look like books. Not something you throw in a drawer. Something that looks beautiful on your kitchen counter."Jennifer Aust, Founder & Head of Marketing Strategy

Jennifer tells the full story in Insights: From a Rough Sketch to Your Counter.

02The product

The Kitchen Trilogy uses the visual language of a small library: three individually titled acacia boards, From the Garden, From the Sea and From the Farm, kept together in a matching stand.

The materials and presentation were chosen to make the collection both useful and giftable.

Photograph of the three boards in their stand
The set in its stand
Photograph of the engraved spines
Engraved spines
Photograph showing the mahogany-toned From the Sea board face
From the Sea, face on

Our own product photography, November 2026.

03The brand-building challenge

Building a physical product brand means connecting many decisions: product identity, packaging, photography, marketplace presentation, audience messaging, content and channel execution.

The creative has to make the product understandable and desirable, while also supporting the commercial reality of an online marketplace.

04 · What we made

Marketplace presence.

Amazon is where the product is sold, so the listing has to do the explaining. We design seasonal listing imagery and A+ content that show what the set is, how it's used and why it makes a gift.

Amazon A+ modules: 'Every kitchen should have a culinary library', with panels for engraved titles, hidden handle and vertical stand
Seasonal A+ modules for the Amazon listing
Seasonal Amazon listing image: the boards on a wooden table with pumpkins and a pecan pie
Seasonal listing image
Amazon A+ module: 'The best designs refuse to be just one thing', showing the set as a kitchen centerpiece, a serving platter and a collection piece
A+ module showing three ways the set is used

04 · What we made

A holiday campaign, planned as one story.

For the 2026 holiday season we planned and produced a 15-post Instagram campaign running from early November to Christmas Eve: Reels, carousels and stills, all drawn from one visual world.

Post: 'Three boards, because some ingredients are better kept apart'
Carousel opener
Post: From the Sea board with salmon, lemon and dill
One slide per board
Post: 'Happy Thanksgiving from our kitchen to yours'
Thanksgiving greeting
Post: 'A gift for…', the boards on a shelf with a festive garland
Gift guide carousel
Post: 'Every board has a story', From the Farm with meat, cheese and bread
Product storytelling
Post: 'Happy holidays from our kitchen to yours'
Christmas Eve sign-off

04 · What we made

Motion and video.

Stills become Reels with camera moves, animated titles, atmosphere and music, finished ready to post. The same approach scales up to a seasonal product video.

"Meet the Trilogy", a 10-second Instagram Reel. Plays with music; there is no speech.
Our Thanksgiving product video for Amazon. 30 seconds.

05See the product

Interested in the collection itself? The Kitchen Trilogy is sold on Amazon.

View the Cutting Boards on Amazon About the product

Opens Amazon.com in a new tab.

06What it means for clients

This work is a reminder that creative production and marketing strategy belong together. Strong visuals matter. So do positioning, the buying experience, the fit with each channel and the decisions made after launch.

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